Publications
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Artificial intelligence (AI) and automation are revolutionising the workplace, transforming the way businesses operate, how people interact and having an impact on the future of work. These technologies have the potential to enhance productivity, address societal challenges and contribute to economic growth. With machines becoming increasingly capable, they can now perform tasks previously done by humans, complement human work and even surpass human capabilities in certain areas. As a result, the nature of work is changing, with some occupations declining, others growing and many more undergoing significant transformations. This paper explores the promise and challenges of AI automation in the workplace, highlighting key workforce transitions and presenting several critical issues that need to be solved.
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I'm super pleased to share my most recent published piece featured in Henry Stewart Publications's Journal of AI, Robotics, & Workplace Automation. This paper explores the use of artificial intelligence (AI) to build customised and automated user journeys, and how it changes the dynamic of customer service, and perhaps marketing as well, in the modern era.
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What does ‘hybrid working’ mean for the role of those workplaces often referred to as ‘3rd Places’ – not the employer’s official office or the employee’s home.
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Published in Volume 10 of the Journal of Digital & Social Media Marketing by Henry Stewart Publications, this publication examines the importance of developing meaningful and transparent relationships between consumers and brands, the strategy shifts necessary to do business in a very different economic environment, and what the organisation of the future could look like.
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I'm really proud to announce that I've just had a piece published in the Journal of Corporate Real Estate, (publisher: Henry Stewart Publications). This paper is concerned with how our organisational attitudes about workspace have been — and will continue to be — affected by public and organisational policies that dictate how and where we work, and most recently, those pertaining specifically to the COVID-19 pandemic.
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The shift in media consumption has caused digital designers and developers to innovate in an entirely new way. Here we discuss the value of the multiscreen trend in developing the most engaging and valuable experiences for consumers.
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The current digital ecosystem requires advertisers to be more acutely aware of the cultural pretenses that often effect the Read Articlecreative development process. Framing a global story through a local lens means creating a more meaningful, poignant connection between the brand and local markets.
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The most successful companies in the world recognize the fact that training is not an event but an ongoing process.
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